Pillow Talk: Ariel Kaye.

I, like most people, kind of love rooting around in other people's stuff. This sounds psycho (because it is), but I really mean it in the figurative sense. Getting to know what people do in the little corners of their lives really helps you understand the bigger picture. And that's why, when I encounter someone interesting in the sleep industry, I like to ask them a little bit about what they do and how they do it.

One such person of interest is Ariel Kaye, founder and CEO of Parachute Home. For the tragically uninformed, Parachute is a game-changing brand of bedding basics. They're not only committed to high-quality, high-style products at a palatable price, but they also have a life-saving partnership with Nothing But Nets. Pretty cool for a brand just shy of their 2nd birthday.

Parachute Home CEO Ariel Kaye at home in Los Angeles // Parachute percale sheets in Ash

Parachute Home CEO Ariel Kaye at home in Los Angeles // Parachute percale sheets in Ash

Walk me through your routine as you get ready for bed.

I have a few basic bedtime rituals. I take a hot shower to soothe my muscles and cleanse myself of the day’s stresses. I try to minimize portions close to bedtime and cut back on caffeine and spicy foods late in the day. As bedtime nears, chamomile tea is almost instantly relaxing, and there’s good reason for that, too: it’s rich in calcium and magnesium and other trace minerals that naturally relax muscles and nerves. I really don’t watch much TV but when I do, it’s before bed. I just finished Bloodline and I love Silicon Valley.

Are you a morning person or a night owl?

I’m in flux, honestly. I definitely prefer life as a morning person. I especially love waking up early on the weekends. There’s nothing better than getting in a long workout and a delicious breakfast all before 10am. l do still find myself burning the midnight oil on occasion – there is also something about the wee hours of the night when when you feel like you’re the only one awake and there are zero distractions. I can be super productive then.

Parachute Home Venice Set in white percale

Parachute Home Venice Set in white percale

What's the worst dream you've ever had? 

I had a recurring dream as a child that I was trapped under a wave...it would get progressively bigger and bigger and bigger. Dream interpretations have indicated that this represents overwhelmingly strong subconscious emotions, including anxiety and fear. Yikes! These days, my dreams are often connected to conversations I had throughout the day – most commonly at work – or a show I watched before bed. “Homeland” dreams are some of the worst. 

Were you a fan of sleepovers growing up? [Ed note: I really ask this question because I loved sleepovers in theory, but they always involved hard floors and trying to find my way in the dark in someone else’s house, which I really hate. Good thing my mom barely allowed me to go to them!]

I loved sleepovers growing up. I think I had one every Friday and Saturday night. My girlfriends and I would choreograph dances and make music videos. My house was a pretty popular sleepover spot, so I always got to sleep in my bed (and never had trouble finding the bed in the dark) – definitely a huge advantage!

What makes you sleepy?

Running a fast-moving startup is hard work.  You’re overseeing product development, events, budgets, partnerships – and a team – all while striving to deliver a world class customer experience. Suffice it to say, I pretty much collapse at the end of each day. After my television show or a little reading, I’m out like a light.

My favorite Parachute Home navy percale pillowcases and white percale sheets 

My favorite Parachute Home navy percale pillowcases and white percale sheets 

Thanks Ariel! Check out more from Parachute and shop some of my favorites here