I don't remember how I first heard of Brooklinen, but somehow I found myself sitting sitting across from co-founder Vicki Fulop this February, talking about our shared love of sleep and the quest for easy, simple sheets.
Vicki and her husband traveled the world to bring hotel-quality linens direct to the consumer, at a palatable price. When you consider that most upscale brands charge well over $600 for a queen set, it seems impossible that you can snag a fitted sheet, duvet cover, flat sheet, and four pillowcases for under $170. As a sleep junkie, I had to see for myself if something so, well, cheap, could actually look and feel expensive. After a couple months of rigorous testing, here's what I love:
- They're crisp. A crisp sheet is super important, from both a textural perspective and an aesthetic one. And though they don't really need it, Brooklinen holds up to ironing very well. (FYI: you should be ironing your sheets…and if you're not, that's a whole other issue we can discuss later.)
- They're soft-ish. After five washings they really started to soften up, but the 100% cotton fabric won't take on that overly slick feeling that synthetic blends or bamboo sheets will.
- They're simple. Brooklinen sheets currently come in 5 clean grey and white variations. I have the smoke stripe set, seen above, and they read pretty neutral in the room.
But you already have sheets, why do you need more sheets?
Think about it:
- You probably don't have enough sets of sheets.
- So you probably aren't changing your sheets often enough.
- Which means you probably aren't washing your sheets often enough.
Don't be gross. Check out Brooklinen.